Product positioning — market segmentation

Laura Ries carries on in her father's footsteps, writing terrific stuff about positioning. Here's her checklist to stimulate your thinking when you're getting ready to work on where to position a product (as I am, just now).

I'm a big fan of market-segmentation and positioning, especially in the early stages of a product's life. I don't think you can come up with too many ways to segment a market when you do this kind of analysis. Laura describes several new dimensions that I'll add to my standard list.