Radio people are digging their own graves

I loved this New York Times piece called “Fade-out, how the new rock is passe on radio.”

Here's the punchline quote at the end;


Some analysts fear that, when radio stations switch from alternative rock to programming aimed at older listeners, they may be making a sacrifice. “Radio has ceded the younger demographic to other media,” said Fred Jacobs, president of Jacobs Media, a radio consulting company in Southfield, Mich., specializing in rock. “I just don't know how we're going to get back people who didn't get into the radio habit in their teens,” he said, adding, “It really becomes problematic down the road.”

Another tidbit from the article. Turns out the big programmers (Cox, Clear Channel) dropped women from their ratings target in 2003! And here's another gem.


“The format in the last couple of years has gone through an identity crisis,” said Kevin Weatherly, program director of KROQ, a closely watched alternative powerhouse in Los Angeles. “You have stations that are too cool, that move too quickly and are only playing the coolest music, which doesn't at the end of the day attract enough of the audience. Or you have the other extreme, dumb rock, red-state rock that the cool kids just flat out aren't into.”

Dumb rock. Red-state rock. I love that…

Here's a tip to the broadcasters. Figure out what podcasts the “cool kids” are listening to. Do something like that on your radio station. You'll be fine.


Hm, later the same day, Clear Channel (biggest oinker multi-radio-station owner in the land) posted declines in radio revenue. Here's a relevant quote;


Radio broadcasting revenue fell 7 percent to $773.6 million, while live entertainment dropped 17 percent to $424.5 million

And here's a link to the story.